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The Art of Creative Thinking By Rod Judkins

The Art of Creative Thinking By Rod Judkins

Rs 640
Product Model: CM_PUL_35
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THE ART OF CREATIVE THINKING shows how a greater comprehension of human imagination will change our companies, our culture and ourselves. Rod Judkins, a creativity professor at the world-famous St Martin's College ...
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THE ART OF CREATIVE THINKING shows how a greater comprehension of human imagination will change our companies, our culture and ourselves. Rod Judkins, a creativity professor at the world-famous St Martin's College of Art, will examine the actions of productive innovative minds and discuss how we should all benefit from them and better our lives. Judkins must rely from an impressive set of sources of reference, from the Dada Manifesto to Andy Warhol's home, to Steve Jobs, Nobel Prize winning economists and several more, and spread the experience of a lifetime into 90 concise pieces. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

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