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The Personal MBA By Josh Kaufman

The Personal MBA By Josh Kaufman

Rs 999
Product Model: CM_NBC_32
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The Personal MBA: A World-Class Business Education In A Single Volume is a book aimed to provide readers with all the knowledge they need to grow in their business endeavors, even though they have not attended busine...

Item specifics

  • Author Josh Kaufman
  • Language English
  • Publisher Penguin
  • Genre Business & Economics

Product Description

The Personal MBA: A World-Class Business Education In A Single Volume is a book aimed to provide readers with all the knowledge they need to grow in their business endeavors, even though they have not attended business school.

The goal of the book is to distill the basics of an MBA into a single book. Josh seeks to do this by creating a framework to analysis business through. In the opening chapter, he describes a business as being comprised of Value Creation, Marketing (Attention), Sales (Transaction), Value Delivery and Finance. These five things are accomplished by people and systems.

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