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Purple Cow: Transform Your Business By Being Remarkable | Seth Godin

Purple Cow: Transform Your Business By Being Remarkable | Seth Godin

Rs 790
Product Model: CM_KTB_235
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Godin has initiated a campaign in Purple Cow, first published in 2003 and updated and expanded in 2009, to make truly exceptional goods worth marketing first. He encourages readers to reconsider what their marketing is really saying about their co...

Item specifics

  • Language English
  • Pages 224
  • Publisher Portfolio
  • Dimension 5.2 x 0.9 x 7.3 inches
  • ISBN -book 978-1591843177

Product Description

Godin has initiated a campaign in Purple Cow, first published in 2003 and updated and expanded in 2009, to make truly exceptional goods worth marketing first. He encourages readers to reconsider what their marketing is really saying about their company through stories about companies like Starbucks, JetBlue, Krispy Kreme and Apple, combined with his signature provocative style. Godin's challenge in a world that is growing noisier by the day has never been more important to writers, marketers, advertisers, entrepreneurs, designers, product managers, and anyone else who has something to share with the world.

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