This Is Marketing By Seth Godin - You Can't Be Seen Until You Learn To See
OverViewThis Is Marketing: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth GodinThis book wil...
- Author Seth Godin
- Edition 2018
- Language English
- Pages 288
- Genre Business & Economics
This Is Marketing: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin
This book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning--deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why do the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.