OverviewServices Advertising is a complete text for Business Management graduates. The book includes topics on consumer behavior in a business sense, placing businesses in competitive markets, adapting the 4Ps of marketing to companies, developing and implementing the customer experience and looking for quality in operation.  In addition,..

How The Mighty Fall: And Why Some Companies Never Give In"Whether you prevail or fail, endure or die, depends more on what  you do to yourself than on what the  world does to you." Jim CollinsAbout the author (2009)Jim Collins is the author or co-author of six books that have sold more than 10 million copies worldwide, including the bests..

Includes over 1000 SBA questions and answers for self-assessment.Further enhanced by over 230 illustrations and images, making this an ideal revision guide.Key Points Comprehensive study resource for MRCOG Part 1 exam candidates Includes over 1000 SBA questions for self assessment 236 illustrations and images...

Jayne-Anne Gadhia, the straight-talking CEO of Virgin Money, looks back at the events that have influenced, shaped and inspired her to become one of the most powerful women in banking.With anecdotes from her life before becoming a banker, including beating the bullies and experiencing racism as part of a mixed race marriage, through to building a b..

Fully revised to provide the most up-to-date information on the latest developments in the pathology field.Divided into three sections - General Pathology, Haematology and Lymphoreticular Tissues, and Systemic PathologyCovers numerous diseases, their causes, mechanisms, pathophysiology, classification, morphology, and clinical aspects.Each topic co..

Why We Shop: Emotional Rewards & Retail Strategies.Shopping is one of human activities with the most difficulty and incentive. Pooler offers a captivating analysis of the shopping's emotional and psychological aspects. Who attracts customers to different situations? Why is it that we buy the way we do? Why do people go with their credit ca..

4th Edition of ‘KD Tripathi’s MCQs in PharmacologyUpdated and current information so as to ensure that the questions are practical and contemporary.Provide the student with refreshing exercise in mind juggling with pharmaceutical principles...

Provides trainees with a selection of clinical cases in internal medicine with model answers to assist exam preparation.Six key systems are covered - cardiovascular; respiratory; abdominal; neurological; endocrine, rheumatologic, connective tissue and skin; and fundus.Cases are presented in conversation-style between the examiner and candidate to r..

Latest volume in the annually-publishing series that reviews current topics in general surgery and its major subspecialties.Divided into fifteen chapters, includes updates on the use of intravenous fluids and management of knife injuries.Other specialist topics covered in this volume include modern prostate cancer management, phyllodes tumour of th..

The 10 Day MBA By Steven Silbiger: A Step by Step Guide to Mastering the Skills Taught in Top Business Schools "Steven Silbiger's worldwide blockbuster, The Ten-Day MBA, has just helped thousands ace the abilities instructed at America's best ten business colleges - and at a small amount of the time and amazing cost than obtaining an MBA ordin..

The Marketing Gurus By Chris Murray: Lesson From the Best Marketing Books Of all TimeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the s..

The daily headlines continue to reflect and emphasize the necessity for expertise in the field of infection. "E. coli contaminated meat", "West Nile Virus spreads", "White Powder discovered", "Bacteria specific viral lysins may hold key to a new class of antibiotics", "Hope for new AIDS vaccine trial" are just a few examples. New chapters are devot..

Money Making Mantra consists of 2 sets of books by Kiyosaki and Timothy Ferriss. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both ..

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to the multilevel marketing business and justifies why it is an ideal avenue through which to learn basic business and sales skills a..

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, ..

Praised for its clear and consistent organization, dynamic illustrations, and emphasis on clinical applications. Expert perspectives with a user-friendly approach to deliver a proven learning and teaching resource on the practical application of anatomy.Ideal for medical, dental, allied health and nursing programs guides students through the fundam..

Presents a complete and compact document of Nutrition, coupled with the supporting materials and study questions.Unfolds the root cause of several diseases and how to impede it nutritionally, thereby bridging the gap between the knowledge of nutritional science and its clinical applicationThe book is divided into five units; beginning with the intr..

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - isn..

A compilation of articles by Rabindra Bhattarai on the stock market and the financial systems in Nepal from 2001 to 2008. The book includes articles by Rabindra Bhattarai himself, as well as Atma Ram Ghimire, Krishna Shrestha, Dhruba Timilsina, Jeevan Basnet, Santosh Pandey, and others...

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re to..

First book by subject specialists from topmost institutes of India. Concise, point-wise, thoroughly revised & updated over view of important topics, provided in pretexts.A new chapter on important musculoskeletal disorders has been added in this edition.High yielding points, mnemonics and latest updates have been highlighted and flow diagr..

Explains the principles, instrumentation, function, application, and limitations of all radiological techniques. Radiography, fluoroscopy, mammography, computed tomography, ultrasound, and magnetic resonance imagingChapters provide in-depth coverage of each of the techniques from the perspective of a medical physicistAn invaluable reference fo..

This book seeks to test distress diversification against growth linkages to explain the propensity of rural people to be involved in rural non-farm employment as a primary income source...

The Personal MBA: A World-Class Business Education In A Single Volume is a book aimed to provide readers with all the knowledge they need to grow in their business endeavors, even though they have not attended business school.The goal of the book is to distill the basics of an MBA into a single book. Josh seeks to do this by creating a framewo..

Thoroughly revised and updated edition including latest exam pattern and image-based questions.'Numerical questions' with explanations added to cover recent questions asked in the examinations.A new chapter 'Conceptual Questions' has been added to cater to the needs of students preparing for USMLE, PLAB, and AIIMS examinations...