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Purple Cow: Transform Your Business By Being Remarkable | Seth Godin

Rs 790

Godin has initiated a campaign in Purple Cow, first published in 2003 and updated and expanded in 2009, to make truly exceptional goods worth marketing first. He encourages readers to reconsider what their marketing is really saying about their company through stories about companies like Starbucks, JetBlue, Krispy Kreme and Apple, combined with hi..

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