The Marketing Gurus By Chris Murray
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The Marketing Gurus By Chris Murray: Lesson From the Best Marketing Books Of all TimeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, ...Item specifics
- Author Chris Murray
- Language English
- Pages 304
- Publisher Grove Atlantic
Product Description
The Marketing Gurus By Chris Murray: Lesson From the Best Marketing Books Of all Time
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
ABOUT THE AUTHOR
Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.