You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - isn..

A compilation of articles by Rabindra Bhattarai on the stock market and the financial systems in Nepal from 2001 to 2008. The book includes articles by Rabindra Bhattarai himself, as well as Atma Ram Ghimire, Krishna Shrestha, Dhruba Timilsina, Jeevan Basnet, Santosh Pandey, and others...

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re to..

First book by subject specialists from topmost institutes of India. Concise, point-wise, thoroughly revised & updated over view of important topics, provided in pretexts.A new chapter on important musculoskeletal disorders has been added in this edition.High yielding points, mnemonics and latest updates have been highlighted and flow diagr..

This book seeks to test distress diversification against growth linkages to explain the propensity of rural people to be involved in rural non-farm employment as a primary income source...

The Personal MBA: A World-Class Business Education In A Single Volume is a book aimed to provide readers with all the knowledge they need to grow in their business endeavors, even though they have not attended business school.The goal of the book is to distill the basics of an MBA into a single book. Josh seeks to do this by creating a framewo..

Thoroughly revised and updated edition including latest exam pattern and image-based questions.'Numerical questions' with explanations added to cover recent questions asked in the examinations.A new chapter 'Conceptual Questions' has been added to cater to the needs of students preparing for USMLE, PLAB, and AIIMS examinations...

Gray's Anatomy for Students is a clinically oriented, student-friendly textbook of human anatomy. It allows students to learn anatomy within the context of many different curricular designs, and within ever-increasing time constraints...

Rich Dad's Who Took My Money? : Why Slow Investors Lose & Fast Money Wins! is packed with the kind of Rich Dad's advice that has made Kiyosaki a wealthy, best-selling author. This time he shares the secrets to achieving ultra-high investment returns, noting that this extreme approach isn't for everyone. By integrating asset classes (b..

Brings accurate and authoritative information about medical parasitology. Discuss various aspects of medical parasitology with supportive examples, medical tools, techniques and proceduresDivided into four sections that deal with protozoa, helminthes and other disease-causing microorganisms...

This book is exclusively intended and designed for General Nursing students across the country. It is strictly in accordance with their syllabus; the main objective of which is to help the students gain knowledge of the structure and functions of the human body, and recognize any change from normal health in order to render effective nursing servic..

Think Fast and Slow Book Summary:This is a great read for anyone who is interested in psychology and processes of thought. Thinking Fast and Slow by Daniel Kahneman analyses two modes of thought; “System 1” is fast, instinctive, and emotional; “System 2” is slower, more deliberative, and more logical. It examines emotional thought versus more logic..

Accompanied by a fully searchable electronic edition, making it more accessible, containing the same content as the print edition, with operative videos and references linked to MedlineFeatures include key points, best clinical practice guidelines, details of the search strategies used to prepare the material and suggestions for future research new..

Find practical step-by-step guidelines to hundreds of fixed prosthodontics procedures provides a strong foundation in basic science along with clear descriptions of clinical applications. More than 3,000 high-quality drawings and photographsCovers everything from tooth preparation to prostheses and restorations to follow-up careA new chapter o..

Lippincott Illustrated Reviews: Biochemistry is the long-established, first-and-best resource for the essentials of biochemistry. Helps students quickly review, assimilate, and integrate large amounts of critical and complex information. For more than two decades, faculty and students have praised this best-selling biochemistry textbook for its mat..

The CEO Next Door: The 4 Behaviors That Transform Ordinary People Into World-Class Leaders.Based on an in-depth analysis of over 2,600 leaders drawn from a database of more than 17,000 CEOs and C-suite executives, as well as 13,000 hours of interviews, and two decades of experience advising CEOs and executive boards, Elena L. Botelho and Kim R. Pow..

Helpful learning manual for undergraduate and PG students preparing for MBBS, FCPS, MD, MRCP, FRACP or any other equivalent examination in internal medicine or any other related subspecialty.An easy book to learn the approach in common short cases with the basic knowledge and skill, essential for presentation and interpretation in any examination.A..

This Is Marketing: A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth GodinThis book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable..

Presented in two volumesVolume 1 is devoted to foundational principles, cardinal manifestations of disease, and approach to differential diagnosisVolume 2 covers disease pathogenesis and treatment.Includes more than 1,000 full-color imagesDVD has been expanded to include 137 e-chaptersNew videos covering important topics,New chapters on important t..

About the Book :It's been nearly 25 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the fa..

One of the world's favourite physiology textbooks.Meets the needs of undergraduate medical students and faculty in South Asia in alignment to the teaching methods and also in terms of volume of content required.Chapters have been rearranged and often split to work towards one chapter-one lecture model so that the text is linked to curriculum object..

Provides latest information in molecular and genetic testing and mechanisms of disease.Uniquely authoritative and readable coverage.Outstanding full-color, highly user-friendly design.Provides new perspective in key areas..

Exceptional full color diagrams and clinical imagesHelps medical, nursing, and health professions students develop a basic understanding of embryology and its clinical relevanceConcise chapter summaries, captivating clinical correlates boxes, clinical problemsClear, concise writing style make the subject matter accessible to students and relevant t..

Provides detailed clinical cases for numerous diseases and disorders covering various body systems including respiratory, gastroenterology, neurology and haematology for trainees.Questions and answers are provided at the end of each case...

Provides detailed clinical cases for numerous diseases and disorders covering various body systems including respiratory, gastroenterology, neurology and haematology for trainees.Questions and answers are provided at the end of each case...