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New International Books

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The Four - The Hidden DNA of Amazon, Apple, Facebook and Google By Scott Galloway

The Four - The Hidden DNA of Amazon, Apple, Facebook and Google By Scott Galloway

Rs 800
Product Model: CM_NBC_105
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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that's been written about the Four over the last two de...

Item specifics

  • Author Scott Galloway
  • Language English
  • Pages 336
  • Publisher Portfolio; Reprint edition (September 4, 2018)
  • Genre Business Book

Product Description

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

About the Author

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

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